Franchise story

Franchise Story

  • Enjoy a unique cafe experience like never before. At the King Coffee chain, we do things differently. We are not latecomers, but new trendsetters. We believe that all walks of life can enjoy the best coffee, paired with the best food, anytime, anywhere. This is why King Coffee offers a variety of coffee shop concepts to suit every consumer demographic around the world.
  • Coffee is an inspiration to many people and is the fuel needed to get through the day. If you’re interested in achieving personal and professional success through a sustainable company dedicated to gourmet latte, you’ve come to the right place. Our company culture allows franchisees to achieve a thriving coffee franchise with the freedom of a flexible lifestyle.
  • The cafe chain started as a traditional lifestyle concept promoting Vietnamese coffee culture. Our concept has now evolved into a more modern, sophisticated and contemporary concept to meet the global needs of consumers from all segments.
Franchise story

King Coffee Franchise Benefits

The benefits of opening a KING COFFEE brand coffee shop include:

  1. Having the right to use a leading strong coffee brand in Vietnam for business. At the same time, enjoy the tangible as well as intangible benefits of the brand’s value and reputation to ensure smooth business right from the start.
  2. Minimizing business risks when using famous brands that are known and trusted by customers.
  3. Get detailed advice and free shop design support. Support supervision during construction to ensure the shop after building the standard model of King Coffee brand.
  4. Trained and trained according to the standards of the bar system from preparation techniques, counter skills, contact and professional customer service.
  5. To be provided with all kinds of goods, machines, equipment, tools and specific materials to process products with uniform quality and the most affordable prices.
  6. Supported with menu design, diverse and flexible drink list according to the business area of ​​the shop. Combined serving drinks and retailing King Coffee products
  7. Enjoy direct benefits from marketing programs to promote the chapter of King Coffee shop system on media channels and social networks.
    You will be able to manage and operate your own restaurant, recruit staff, we will support professional training for staff and management experience. You are the official owner of the shop, so all operating costs you will pay and enjoy all sales revenue.

Cooperation process

Franchise story

Step 1: Register, model consultation

  • Customers will be consulted in detail and specifically on issues related to the model and signing of franchise cooperation.
  • Visiting the shop models, the operation process at King Coffee coffee shops

Step 2: Site survey and assessment

  • When you have the premises, the Company will survey the actual premises to advise the model of the restaurant and appropriate investment costs.
  • The company can accept or refuse to cooperate on the premises based on the terms and regulations of the company’s site assessment.
  • At the same time, the company can advise some more suitable premises and areas for customers.

Step 3: Negotiate, Model Deposit

  • After the site is approved and decided to cooperate with King Coffee, you will deposit the business model.
  • After that, the design team will conduct site survey, get data, current status to complete the idea, design and discuss more with customers.

Step 4: Franchise Agreement

  • You proceed to sign an official contract with the company and proceed to pay the agreed contract fees.
  • Unify information, shop design drawings between the company and customers. Agree on store construction schedule.

Step 5: Deployment, Construction, Construction

  • Customers carry out the construction of the project. (Customers will be responsible for the costs of construction, furniture, transportation, and transportation when completing the store)
  • King Coffee supports consulting, supervising the completion stages of the project.
  • Ordering, delivery and installation of equipment and machinery for the restaurant project.
  • The recruitment, training and marketing departments deploy issues related to the model.

Step 6: Training, operating

  • Customers and staff participate in the training course to guide the preparation, operation and development as well as business issues, resource management, staff management, customer service and care…
  • Check quality, quantity as well as design before operation
  • The staff of the restaurant is piloted to check, adjust and change to suit the current situation and business area.

Step 7: Opening, handing over for operation

  • After completing the contract, the customer begins to deploy business and operate his shop.