King Coffee was honored at the Vietnam Gold Star Awards in 2021, proving the right strategy for the quick step to become the leading coffee brand in Vietnam.

On the evening of March 30, at the Vietnam Gold Star 2021 Award Ceremony at the Vietnam National Convention Center (Hanoi), TNI King Coffee Co., Ltd was honored to receive the Vietnam Gold Star 2021 Award for its achievements. excel in domestic and international markets, contribute to the state budget and create jobs for workers. Vietnam Gold Star is an award honoring the leading enterprises in Vietnam, contributing to enhancing the position and image of Vietnam in the international arena.


Born in October 2016, 5 years later, King Coffee has made rapid development in both domestic and international markets. The international market is constantly expanding, reaching more than 120 markets and territories. Recently, this brand has been selected by the Ministry of Culture, Sports and Tourism as the representative brand for Vietnam’s coffee industry to perform at the World Expo 2020 Dubai (October 1, 2021 – March 3, 2022). In particular, this brand has brought home a World Record for Vietnamese Robusta coffee and Vietnamese coffee culture.

King Coffee is a coffee brand dedicated to building by Vietnamese coffee general – Mrs. Le Hoang Diep Thao. Ms. Diep Thao is also known as the co-founder of Trung Nguyen Group.

Ms. Diep Thao once shared, “My biggest aspiration is to bring the Vietnamese brand to the world, to be on par with and compete with multinational companies in the coffee industry.”

King Coffee successfully develops and owns the most product lines in the market, from Whole Bean line with 9 different products; The line of coffee capsules (Capsule) for machines with Premium Blend, Cappuccino Capsule and Capsule Weasel; The Expert Blend line of traditional powdered coffee is roasted and ground according to the traditional secret, especially rich in Vietnamese flavor; Instant coffee, coffee mix, Espresso, Americano, Cappuccino and RTD instant coffee products are being loved by consumers around the world.

Efforts to build a Coffee World, diversifying products, King Coffee wants to bring its coffee brand to a wide range of consumers, anyone can use King Coffee’s coffee, every taste has products. suitable for everyone to choose.

Besides, domestic consumers can also enjoy international quality coffee products, ensuring the strictest standards of quality and health safety. King Coffee’s products are packaged globally, with international quality but the price must be reasonable for Vietnamese people.

King Coffee products are produced on the world’s leading technological lines with its own secret, combining the bitter, rich taste of the best Robusta coffee beans on the Central Highlands with sour taste and aroma. elegant aroma of Arabica, Excelsa and Catimor coffee from other famous coffee regions of Vietnam.

King Coffee is also the only Vietnamese coffee brand that has a shop in the United States (at 321 W Katella Ave Ste 142 Anaheim, CA92802) and a representative office in this country. Besides, King Coffee will also open a franchise in the country in 2022.

Over the years, King Coffee has received many domestic and international awards, such as the Top 10 prestigious beverage companies in 2021 in the non-alcoholic industry as assessed by Vietnam Report, the Top 10 in the consumer retail industry – the award. Vietnam Strong Brand Award 2021 by Vietnam Economic Times, Ho Chi Minh City Gold Brand in 2021 by City People’s Committee. In 2020, King Coffee was also voted by Global Brands Magazine (UK) as the fastest growing coffee brand in the international market (Fastest Growing Coffee Brand for Global) and the most famous coffee brand in Vietnam. (Most Popular Coffee Brand in Vietnam).

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