Vietnamese people love Vietnamese coffee, not only because it is the agricultural product that made a name for Vietnam on the international market, but also because each bean carries in itself the hard, nurturing work of farmers, which, after experiencing extreme conditions in the remote highlands, results in the charming quintessence of coffee beans that radiate from an aroma of time.

Vietnamese people also love Vietnamese coffee beans because coffee fields are the places where farmers’ sweat is poured and hard but happy smiles are made. Another reason for the love of Vietnamese coffee is the feeling of sitting beside a hot coffee filter, waiting for each red-brown drop while indulging in self-reflection.

King Coffee is the result of over two decades of experience overcoming countless hardships and challenges while affirming Madame Le Hoang Diep Thao’s ambition: raise the bar for Vietnamese coffee on the world’s coffee map. King Coffee products satisfy 4 criteria: high quality, appreciating local coffee’s distinctive features, suitable multiple-preparation methods and transparently procuring from renowned raw coffee material production areas.

Product story
Product story

King Coffee was introduced to the international market at the end of 2016 then quickly appeared in various countries such as China, Russia, Korea, Australia, Canada, France, the Netherlands, Singapore, and Thailand. With a strong worldwide distribution network established by Madame Le Hoang Diep Thao, at the moment, King Coffee has its presence in over 60 countries and territories from all over the world, receiving praise from academics and love from consumers.

In 2018, Trung Nguyen International implemented the evolution plan, making preparations for the opening of over 1,000 King Coffee Shops and global franchises. The planned development for King Coffee franchises included various models: Luxury, Premium, and Express, so everyone may find their favorite and establish their King status on the market. Last July, by opening the King Coffee Shop chain and announcing the plan to establish the best premium café chain in Vietnam, Trung Nguyen International revealed an important message, reassuring the next phase in the quest to conquer the Vietnamese market.


King Coffee is made from the best coffee beans in the world, carefully chosen from famous raw material production areas such as Ethiopia, Brazil, Kenya, and Indonesia. Robusta comes from Buon Ma Thuot – Vietnam’s coffee capital and Arabica, from Cau Dat (Lam Dong).

King Coffee has a wide range of products ranging from instant coffee (King Coffee 3in1, Pure Black, Coffee & Creamer, Espresso) which satisfies the time-saving needs of the modern lifestyle, roasted ground coffee (Gourmet Blend, Inspire Blend, Premium Blend) for gourmet drinkers, Whole Bean and many Luxury ones such as the Weasel, Legacy, Golden, and new and premium Capsules.