With nearly 30 years of dedication to the coffee industry, I have always carried the ambition of bringing Vietnamese coffee to the world, affirming its position on the global map. Today, I am extremely proud to announce that King Coffee will be present at Hotelex 2025 – the largest F&B event in Asia, marking a significant milestone in our journey to conquer the Chinese market!

Hotelex is more than just an exhibition—it is a grand arena where leading brands compete, connect, and assert their positions. King Coffee's presence here is not merely about showcasing products; it is a powerful statement: King Coffee – A Vietnamese coffee brand ready to break through and affirm its strength in the billion-people market!

We want to share the story of King Coffee—a brand that has risen from challenges to establish a strong foothold in the global coffee industry. And now, we are ready to conquer the Chinese market with passion and determination! I truly believe this will be a great opportunity for us to connect, exchange ideas, and explore sustainable business partnerships in this highly promising market.

With the support of our valued partners and customers, King Coffee is set to write a proud new chapter in China! My team and I look forward to welcoming you at Hotelex 2025, creating breakthroughs together and spreading Vietnamese coffee culture to the world.

See you at Hotelex 2025!

Best regards, 
Le Hoang Diep Thao 
Founder & CEO of King Coffee

***Learn more about Hotelex 2025 at: https://www.hotelex.cn/en