Over the weekend, King Coffee was on the shelves of 23 Costco Business Centers across the United States, information from the brand said. Business Center is Costco's largest wholesale system. Besides, King Coffee products are also sold on ecommerce Costco.com.

Ms. Le Hoang Diep Thao took a photo with King Coffee products at Costco Business Center

While transferring her job to the US to complete the final procedures for the first batch of King Coffee to hit the shelves of Costco, Ms. Le Hoang Diep Thao - Founder and CEO of King Coffee said: "This is an immense step forward." King Coffee's importance in the US and world markets, because once again King Coffee has been affirmed and recognized as the Vietnamese coffee product of choice for Americans. After Costco, next will be Walmart, Sam Club, Kroger and other international supermarket chains that will help us penetrate deeper into the local market.”

In the US market, King Coffee has been distributed since 2016 in Vietnamese and Asian supermarket systems such as Hoa Binh Supermarket, Saigon City Market (Westminster, California), Hong Kong Grand Prairie (Dallas, Texas). , Hiep Thai Supermarket (Houston, Texas),... Native American supermarkets such as Tawa Services Inc (Buena Park, California), Supervalu (Commerce, California), Aliments Inc, at Amazon's E-commerce system , Walmart and on King Coffee's US website.

In addition, King Coffee's coffee shop was also opened at Anaheim GardenWalk (near Disneyland), starting a plan to widely deploy the franchise in this country.

TNI King Coffee shop in the United States serves a full range of traditional Vietnamese coffee, such as filter coffee, iced coffee, iced milk coffee, etc., with ingredients that are roasted and ground products of TNI King Coffee. . In particular, the restaurant also serves Vietnamese Pho and Banh Mi, bringing a truly unique experience in California.

In addition, the shop also displays and sells Vietnamese coffee products, such as 3in1, 2in1 instant coffee, Pure Black, Espresso, Americano..., traditional Vietnamese roasted coffee such as Gourmet Blend, Inspire Blend , Expert Blend, Premium Blend, Golden and Whole Bean types from Buon Ma Thuot, Cau Dat.

Previously, this brand was voted by Asia Business Outlook Magazine into the Top 10 Leading Coffee Brands in Southeast Asia 2023 (Top 10 Coffee Brands from Southeast Asia 2023).